📓 consulting business model

https://commoncog.com/blog/the-consulting-business-model/

• three types of projects
  • "brain"
    • requires new solution, creativity, innovation
    • hire us b/c we're smart
  • "grey hair"
    • involves complexity and adaptation, but not new
    • hire us b/c we've done this before
  • "procedure"
    • well known "template"
    • hire us b/c we can do this efficiently
• the different types of projects demand different ratios of "seniors" vs "juniors"
• consulting firms must shed employees as too many "juniors" to promote
• McKinsey's "up-or-out" policy worked for them b/c consulting demands it (ie. it "fits") (but they tried applying it elsewhere w/ less success)