within a monoculture, most values are common values, and they are not challenged, but reinforced
values often define a group
some values can help a group grow
(as opposed to the benefits of multiple points of view, but lowest-common denominator values)
in a startup, can be helpful to have a monoculture of "bunch of people who think that taking such risk is worth the sacrifices (they're not seen as sacrifices), it's ok and normal, and everyone desires the same thing (vs being exposed to dissontant desires from others - such as lots of stable income, buying a home, starting a family)"
ie. surround yourself with same sort of crazy that you are (and suddenly you're not crazy)